/* ============================================================
   THE THOUGHT LEADERSHIP COMPANY — BRAND GUIDE
   Stylesheet — zwart + amber
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Archivo:ital,wght@0,400;0,500;0,600;0,700;0,800;0,900;1,700;1,900&family=Space+Mono:wght@400;700&display=swap');

:root{
  /* Base / ink */
  --ink:#0A0A0B;
  --ink-2:#0E0E10;
  --surface:#161619;
  --surface-2:#1D1D22;
  --surface-3:#26262C;
  --line:#2A2A31;
  --line-2:#3A3A43;
  --text:#F5F5F6;
  --muted:#9C9CA4;
  --faint:#67676F;

  /* Brand amber */
  --amber:#F8B518;
  --amber-bright:#FFC838;
  --amber-deep:#D89706;
  --amber-glow:rgba(248,181,24,.16);

  /* Archetype spectrum */
  --pionier:#2591BF;
  --rebel:#22A2C9;
  --ontwerper:#00ACC1;
  --stabilisator:#009688;
  --wijze:#2E9D66;
  --idealist:#43A047;
  --beschermer:#7CB242;
  --teamspeler:#BEC932;
  --verbinder:#F2B01E;
  --voorvechter:#F58220;
  --inspirator:#EF6A2B;
  --provocateur:#E74C3C;

  /* Type */
  --display:'Archivo',sans-serif;
  --mono:'Space Mono',monospace;

  /* Layout */
  --maxw:1280px;
  --gutter:clamp(20px,5vw,80px);
  --radius:18px;
  --radius-s:12px;
  --ease:cubic-bezier(.22,.61,.36,1);
  --king-mask:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 100 175'><path fill='black' d='M47 6 H53 V14 H61 V21 H53 V29 C68 31 75 45 68 57 C65 64 64 66 67 71 H73 L67 85 C76 95 79 120 76 138 L85 150 L88 169 H12 L15 150 L24 138 C21 120 24 95 33 85 L27 71 H33 C36 66 35 64 32 57 C25 45 32 31 47 29 V21 H39 V14 H47 Z'/></svg>");
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:var(--display);
  background:var(--ink);
  color:var(--text);
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
::selection{background:var(--amber);color:#000}

/* grain / glow helpers ------------------------------------- */
.glow{position:absolute;border-radius:50%;filter:blur(120px);pointer-events:none;z-index:0}

/* ---------- LAYOUT PRIMITIVES ----------------------------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 var(--gutter)}
section{position:relative}
.section{padding:clamp(80px,11vh,150px) 0}
.section--tight{padding:clamp(56px,7vh,96px) 0}

/* divider line between sections */
.hr{height:1px;background:var(--line);max-width:var(--maxw);margin:0 auto}

/* ---------- KICKER / EYEBROW ------------------------------ */
.kicker{
  display:inline-flex;align-items:center;gap:.55em;
  font-family:var(--mono);font-size:12px;font-weight:700;
  letter-spacing:.18em;text-transform:uppercase;
  color:var(--amber);
  background:rgba(248,181,24,.08);
  border:1px solid rgba(248,181,24,.28);
  padding:8px 14px;border-radius:100px;
  white-space:nowrap;
}
.kicker .bolt{font-size:14px;line-height:1}
.kicker--plain{background:none;border:none;color:var(--muted);padding:0}
.kicker--plain b{color:var(--amber)}

.section-index{
  font-family:var(--mono);font-size:12px;letter-spacing:.1em;
  color:var(--faint);text-transform:uppercase;
}

/* ---------- HEADINGS -------------------------------------- */
.h-display{
  font-weight:900;line-height:.92;letter-spacing:-.03em;
  font-size:clamp(48px,9vw,128px);text-transform:none;
}
.h1{font-weight:900;line-height:.96;letter-spacing:-.025em;font-size:clamp(38px,6vw,76px)}
.h2{font-weight:900;line-height:1.0;letter-spacing:-.02em;font-size:clamp(30px,4.4vw,56px)}
.h3{font-weight:800;line-height:1.08;letter-spacing:-.01em;font-size:clamp(22px,2.6vw,32px)}
.accent{color:var(--amber)}
.lead{font-size:clamp(18px,2vw,23px);color:var(--muted);line-height:1.6;max-width:62ch;font-weight:500}
.muted{color:var(--muted)}
.faint{color:var(--faint)}
.mono{font-family:var(--mono)}

.eyebrow-row{display:flex;align-items:baseline;justify-content:space-between;gap:24px;flex-wrap:wrap;margin-bottom:clamp(28px,4vw,48px)}
.section-head{max-width:760px}
.section-head .h2{margin:18px 0 0}
.section-head .lead{margin-top:22px}

/* ---------- NAV ------------------------------------------- */
.nav{
  position:fixed;top:0;left:0;right:0;z-index:50;
  display:flex;align-items:center;justify-content:space-between;
  padding:16px var(--gutter);
  background:rgba(10,10,11,.6);
  backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);
  border-bottom:1px solid transparent;
  transition:border-color .3s,background .3s;
}
.nav.scrolled{border-bottom-color:var(--line);background:rgba(10,10,11,.82)}
.nav__logo{display:flex;align-items:center;gap:11px}
.nav__logo img{height:30px;width:auto}
.nav__logo span{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.nav__menu{display:inline-flex;align-items:center;gap:11px;font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--text);background:var(--surface);border:1px solid var(--line-2);border-radius:100px;padding:10px 18px;cursor:pointer;transition:.2s}
.nav__menu:hover{border-color:var(--amber);color:var(--amber)}
.nav__menu .bars{display:inline-flex;flex-direction:column;gap:3px}
.nav__menu .bars i{width:15px;height:2px;background:currentColor;display:block;border-radius:2px}
@media(max-width:480px){.nav__logo span{display:none}}

/* nav overlay index */
.nav-ovl{position:fixed;inset:0;z-index:60;background:rgba(10,10,11,.97);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);opacity:0;pointer-events:none;transition:opacity .3s var(--ease);overflow-y:auto;padding:96px var(--gutter) 64px}
.nav-ovl.open{opacity:1;pointer-events:auto}
.nav-ovl__close{position:absolute;top:20px;right:var(--gutter);font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);background:none;border:1px solid var(--line-2);border-radius:100px;padding:10px 17px;cursor:pointer;transition:.2s}
.nav-ovl__close:hover{color:var(--amber);border-color:var(--amber)}
.nav-ovl__grid{max-width:var(--maxw);margin:0 auto;display:grid;grid-template-columns:repeat(5,1fr);gap:32px}
@media(max-width:940px){.nav-ovl__grid{grid-template-columns:repeat(2,1fr);gap:28px 32px}}
@media(max-width:520px){.nav-ovl__grid{grid-template-columns:1fr}}
.nav-ovl__col h5{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--amber);margin-bottom:12px;padding-bottom:11px;border-bottom:1px solid var(--line)}
.nav-ovl__col a{display:flex;align-items:baseline;gap:11px;padding:9px 0;font-family:var(--display);font-weight:800;font-size:18px;letter-spacing:-.01em;color:var(--text);transition:color .15s,transform .15s}
.nav-ovl__col a:hover{color:var(--amber);transform:translateX(3px)}
.nav-ovl__col a .n{font-family:var(--mono);font-size:11px;color:var(--faint);font-weight:400;flex:none}

/* ---------- HERO ----------------------------------------- */
.hero{min-height:100vh;display:flex;flex-direction:column;justify-content:center;padding-top:90px;overflow:hidden}
.hero__bg-logo{position:absolute;right:-8%;top:50%;transform:translateY(-50%);width:54%;opacity:.04;z-index:0;pointer-events:none}
.hero__photo{position:absolute;inset:0 0 0 auto;width:66%;z-index:0;overflow:hidden;
  -webkit-mask-image:linear-gradient(90deg,transparent 0%,#000 42%);mask-image:linear-gradient(90deg,transparent 0%,#000 42%)}
.hero__photo img{width:100%;height:100%;object-fit:cover;object-position:62% 32%;filter:saturate(1.02) contrast(1.02)}
.hero__veil{position:absolute;inset:0;z-index:1;pointer-events:none;
  background:linear-gradient(90deg,var(--ink) 24%,rgba(10,10,11,.78) 46%,rgba(10,10,11,.32) 70%,rgba(10,10,11,.6) 100%),
             linear-gradient(0deg,var(--ink) 2%,rgba(10,10,11,.2) 24%,transparent 46%)}
@media(max-width:820px){
  .hero__photo{width:100%;-webkit-mask-image:none;mask-image:none;opacity:.55}
  .hero__veil{background:linear-gradient(0deg,var(--ink) 14%,rgba(10,10,11,.82) 40%,rgba(10,10,11,.7) 100%)}
}
.hero__inner{position:relative;z-index:2}
.hero h1{margin:26px 0}
.hero .lead{margin-top:8px}
.hero__meta{display:flex;gap:40px;flex-wrap:wrap;margin-top:48px;padding-top:26px;border-top:1px solid var(--line)}
.hero__meta div{display:flex;flex-direction:column;gap:4px}
.hero__meta dt{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--faint)}
.hero__meta dd{font-size:15px;color:var(--text);font-weight:600}
.scroll-hint{position:absolute;bottom:30px;left:var(--gutter);font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--faint);display:flex;align-items:center;gap:10px;z-index:2}
.scroll-hint .line{width:42px;height:1px;background:var(--line-2);position:relative;overflow:hidden}
.scroll-hint .line::after{content:"";position:absolute;inset:0;width:40%;background:var(--amber);animation:slide 2.2s var(--ease) infinite}
@keyframes slide{0%{transform:translateX(-100%)}100%{transform:translateX(350%)}}

/* ---------- CARDS ---------------------------------------- */
.card{
  background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);
  padding:30px;transition:border-color .3s,transform .3s,background .3s;
}
.card:hover{border-color:var(--line-2)}
.card--hl{background:linear-gradient(180deg,rgba(248,181,24,.10),rgba(248,181,24,.02));border-color:rgba(248,181,24,.4)}
.card__num{font-family:var(--mono);font-size:13px;color:var(--amber);font-weight:700;letter-spacing:.06em}
.card h3{margin:14px 0 10px}
.card p{color:var(--muted);font-size:15px}

.grid{display:grid;gap:18px}
.grid-2{grid-template-columns:repeat(2,1fr)}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-4{grid-template-columns:repeat(4,1fr)}
@media(max-width:900px){.grid-3,.grid-4{grid-template-columns:repeat(2,1fr)}}
@media(max-width:620px){.grid-2,.grid-3,.grid-4{grid-template-columns:1fr}}

/* ---------- BUTTONS -------------------------------------- */
.btn{
  display:inline-flex;align-items:center;gap:12px;
  font-family:var(--display);font-weight:800;font-size:15px;letter-spacing:.01em;
  padding:15px 26px;border-radius:100px;border:1px solid transparent;cursor:pointer;
  transition:.22s var(--ease);
}
.btn--primary{background:var(--amber);color:#000}
.btn--primary:hover{background:var(--amber-bright);transform:translateY(-2px)}
.btn--ghost{background:transparent;border-color:var(--line-2);color:var(--text)}
.btn--ghost:hover{border-color:var(--amber);color:var(--amber)}
.btn .arrow{display:grid;place-items:center;width:24px;height:24px;border-radius:50%;background:rgba(0,0,0,.18)}
.btn--ghost .arrow{background:var(--surface-2)}

/* ---------- LOGO SECTION --------------------------------- */
.logo-stage{
  display:grid;place-items:center;min-height:300px;border-radius:var(--radius);
  border:1px solid var(--line);position:relative;overflow:hidden;padding:40px;
}
.logo-stage img{max-height:120px;width:auto}
.logo-stage--dark{background:var(--ink-2)}
.logo-stage--light{background:#F5F5F4}
.logo-stage--amber{background:var(--amber)}
.logo-stage .tag{position:absolute;top:14px;left:16px;font-family:var(--mono);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--faint)}
.logo-stage--light .tag,.logo-stage--amber .tag{color:rgba(0,0,0,.45)}
.logo--mono-black{filter:brightness(0)}

.clearspace{position:relative;background:var(--ink-2);border:1px solid var(--line);border-radius:var(--radius);padding:48px;display:grid;place-items:center;min-height:260px}
.clearspace__box{position:relative;padding:clamp(20px,4vw,48px)}
.clearspace__box::before{content:"";position:absolute;inset:0;border:1px dashed var(--line-2)}
.clearspace__box img{height:64px}
.clearspace .x{position:absolute;width:22px;height:22px;border:1px solid var(--amber);color:var(--amber);display:grid;place-items:center;font-family:var(--mono);font-size:11px;border-radius:4px}

.misuse{position:relative;background:var(--ink-2);border:1px solid var(--line);border-radius:var(--radius-s);min-height:150px;display:grid;place-items:center;padding:24px;overflow:hidden}
.misuse img{max-height:54px}
.misuse__label{position:absolute;bottom:0;left:0;right:0;display:flex;align-items:center;gap:8px;padding:10px 14px;font-size:13px;font-weight:600;border-top:1px solid var(--line)}
.misuse__label .dot{width:8px;height:8px;border-radius:50%;background:var(--provocateur);flex:none}
.misuse--stretch img{transform:scaleX(1.5)}
.misuse--rotate img{transform:rotate(-9deg)}
.misuse--recolor img{filter:hue-rotate(150deg) saturate(2)}
.misuse--shadow img{filter:drop-shadow(3px 4px 0 var(--provocateur))}

/* ---------- COLOR SECTION -------------------------------- */
.swatch{
  border-radius:var(--radius-s);border:1px solid var(--line);overflow:hidden;cursor:pointer;
  transition:transform .25s var(--ease),border-color .25s;background:var(--surface);
}
.swatch:hover{transform:translateY(-4px);border-color:var(--line-2)}
.swatch__chip{height:118px;display:flex;align-items:flex-end;padding:12px}
.swatch__chip .copy{font-family:var(--mono);font-size:10px;letter-spacing:.1em;text-transform:uppercase;opacity:0;transition:.2s;color:#fff;background:rgba(0,0,0,.4);padding:3px 7px;border-radius:5px}
.swatch:hover .copy{opacity:1}
.swatch__meta{padding:12px 14px}
.swatch__meta .nm{font-weight:700;font-size:14px}
.swatch__meta .hx{font-family:var(--mono);font-size:12px;color:var(--muted);margin-top:2px}
.swatch__meta .role{font-family:var(--mono);font-size:10px;color:var(--faint);text-transform:uppercase;letter-spacing:.08em;margin-top:6px}

.spectrum{display:grid;grid-template-columns:repeat(12,1fr);border-radius:var(--radius-s);overflow:hidden;border:1px solid var(--line)}
.spectrum div{height:70px;position:relative}
.spectrum div span{position:absolute;bottom:6px;left:0;right:0;text-align:center;font-family:var(--mono);font-size:9px;color:rgba(0,0,0,.6);font-weight:700}
@media(max-width:720px){.spectrum div span{display:none}}

.ratio{display:flex;border-radius:var(--radius-s);overflow:hidden;height:60px;border:1px solid var(--line);font-family:var(--mono);font-size:12px;font-weight:700}
.ratio span{display:grid;place-items:center}

/* archetype swatch grid */
.arch-swatch{display:flex;align-items:center;gap:14px;padding:12px 14px;border:1px solid var(--line);border-radius:12px;background:var(--surface);transition:.2s}
.arch-swatch:hover{border-color:var(--line-2)}
.arch-swatch .chip{width:40px;height:40px;border-radius:9px;flex:none}
.arch-swatch .nm{font-weight:700;font-size:14px}
.arch-swatch .hx{font-family:var(--mono);font-size:11px;color:var(--muted)}
.arch-swatch .kw{margin-left:auto;font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.08em;color:var(--faint)}

/* ---------- TYPOGRAPHY SECTION --------------------------- */
.type-specimen{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.type-row{display:grid;grid-template-columns:130px 1fr;gap:24px;padding:26px 28px;border-bottom:1px solid var(--line);align-items:baseline}
.type-row:last-child{border-bottom:none}
.type-row .meta{font-family:var(--mono);font-size:11px;color:var(--faint);letter-spacing:.06em;line-height:1.6}
.type-row .meta b{color:var(--amber);display:block;font-size:13px;letter-spacing:.04em}
.type-sample{min-width:0}
.specimen-aa{font-weight:900;font-size:clamp(70px,12vw,150px);line-height:.85;letter-spacing:-.03em}
.scale-stack > *{margin:0}
@media(max-width:620px){.type-row{grid-template-columns:1fr;gap:8px}}

/* ---------- TONE OF VOICE -------------------------------- */
.voice-pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
@media(max-width:760px){.voice-pillars{grid-template-columns:1fr}}
.pillar{border:1px solid var(--line);border-radius:var(--radius);padding:28px;background:var(--surface)}
.pillar .big{font-weight:900;font-size:42px;letter-spacing:-.02em;line-height:1}
.pillar .big .dot{color:var(--amber)}
.pillar p{color:var(--muted);font-size:14.5px;margin-top:12px}

.dodont{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media(max-width:680px){.dodont{grid-template-columns:1fr}}
.dd{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.dd__head{display:flex;align-items:center;gap:10px;padding:14px 20px;font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;font-weight:700;border-bottom:1px solid var(--line)}
.dd__head .mk{width:18px;height:18px;border-radius:50%;display:grid;place-items:center;font-size:12px;color:#000}
.dd--do .dd__head{color:var(--idealist)}
.dd--do .mk{background:var(--idealist)}
.dd--dont .dd__head{color:var(--provocateur)}
.dd--dont .mk{background:var(--provocateur)}
.dd ul{list-style:none;padding:8px 20px 20px}
.dd li{padding:11px 0;border-bottom:1px solid var(--line);font-size:15px;color:var(--text)}
.dd li:last-child{border-bottom:none}
.dd li .ex{color:var(--muted);font-size:13.5px;display:block;margin-top:3px}

/* ---------- ARCHETYPES ----------------------------------- */
.arch-layout{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center}
@media(max-width:980px){.arch-layout{grid-template-columns:1fr;gap:32px}}
.wheel-holder{position:relative}
.wheel-holder img{width:100%;border-radius:8px}
.wheel-axes{position:absolute;inset:0;pointer-events:none}

.arch-list{display:flex;flex-direction:column;gap:6px}
.arch-item{
  display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:14px;
  padding:13px 16px;border:1px solid var(--line);border-radius:12px;background:var(--surface);
  cursor:pointer;transition:.2s var(--ease);
}
.arch-item:hover,.arch-item.active{border-color:var(--ac);background:color-mix(in srgb,var(--ac) 12%,var(--surface))}
.arch-item .swatchdot{width:14px;height:14px;border-radius:50%;background:var(--ac);flex:none}
.arch-item .nm{font-weight:800;font-size:15px;letter-spacing:-.01em}
.arch-item .kw{font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.08em;color:var(--faint);margin-top:1px}
.arch-item .pole{font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.06em;color:var(--ac);opacity:.85}
.arch-detail{margin-top:22px;border:1px solid var(--line);border-radius:var(--radius);padding:24px;background:var(--ink-2);min-height:120px}
.arch-detail .tag{display:inline-flex;align-items:center;gap:8px;font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.1em;color:var(--ac);font-weight:700}
.arch-detail .tag .swatchdot{width:11px;height:11px;border-radius:50%;background:var(--ac)}
.arch-detail h3{margin:12px 0 8px;font-size:26px}
.arch-detail p{color:var(--muted);font-size:15px}

/* ---------- ICONOGRAPHY ---------------------------------- */
.icon-grid{display:grid;grid-template-columns:repeat(6,1fr);gap:12px}
@media(max-width:900px){.icon-grid{grid-template-columns:repeat(4,1fr)}}
@media(max-width:560px){.icon-grid{grid-template-columns:repeat(3,1fr)}}
.icon-cell{aspect-ratio:1;border:1px solid var(--line);border-radius:14px;display:grid;place-items:center;background:var(--surface);transition:.2s;position:relative}
.icon-cell:hover{border-color:var(--ac,var(--line-2));background:var(--surface-2)}
.icon-cell svg{width:40%;height:40%}
.icon-cell .lbl{position:absolute}

.pill-demo{display:flex;flex-wrap:wrap;gap:12px}

/* ---------- DATA VIZ ------------------------------------- */
.viz-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media(max-width:820px){.viz-grid{grid-template-columns:1fr}}
.viz-card{border:1px solid var(--line);border-radius:var(--radius);padding:26px;background:var(--surface)}
.viz-card h4{font-size:13px;font-family:var(--mono);text-transform:uppercase;letter-spacing:.1em;color:var(--muted);font-weight:700;margin-bottom:20px}
.score-row{display:flex;align-items:center;gap:14px;margin-bottom:16px}
.score-row .lab{width:120px;font-size:13px;font-weight:600;flex:none}
.score-row .track{flex:1;height:9px;border-radius:6px;background:var(--surface-3);overflow:hidden}
.score-row .fill{height:100%;border-radius:6px;background:var(--amber);width:0;transition:width 1.1s var(--ease)}
.score-row .val{font-family:var(--mono);font-size:12px;color:var(--amber);width:34px;text-align:right;flex:none}
.gauge{display:flex;align-items:baseline;gap:10px}
.gauge .num{font-weight:900;font-size:64px;letter-spacing:-.03em;line-height:1}
.gauge .den{font-family:var(--mono);color:var(--faint);font-size:18px}
.radar-wrap{display:grid;place-items:center}

/* ---------- PHOTOGRAPHY ---------------------------------- */
.photo-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:14px;grid-auto-rows:200px}
.photo{border-radius:var(--radius-s);overflow:hidden;position:relative;border:1px solid var(--line)}
.photo img{width:100%;height:100%;object-fit:cover;transition:transform .6s var(--ease)}
.photo:hover img{transform:scale(1.05)}
.photo .cap{position:absolute;left:12px;bottom:12px;font-family:var(--mono);font-size:10px;letter-spacing:.08em;text-transform:uppercase;color:#fff;background:rgba(0,0,0,.5);padding:4px 9px;border-radius:6px;backdrop-filter:blur(4px)}
.p-a{grid-column:span 5;grid-row:span 2}
.p-b{grid-column:span 4;grid-row:span 1}
.p-c{grid-column:span 3;grid-row:span 1}
.p-d{grid-column:span 4;grid-row:span 1}
.p-e{grid-column:span 3;grid-row:span 1}
.p-f{grid-column:span 4;grid-row:span 1}
.p-g{grid-column:span 4;grid-row:span 1}
@media(max-width:760px){.photo-grid{grid-template-columns:repeat(2,1fr);grid-auto-rows:150px}
  .p-a,.p-b,.p-c,.p-d,.p-e,.p-f,.p-g{grid-column:span 1;grid-row:span 1}
  .p-a{grid-column:span 2;grid-row:span 2}}

.photo-rules{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:18px}
@media(max-width:760px){.photo-rules{grid-template-columns:1fr}}
.prule{border:1px solid var(--line);border-radius:12px;padding:18px 20px}
.prule .ic{width:30px;height:30px;border-radius:8px;background:var(--amber-glow);color:var(--amber);display:grid;place-items:center;font-weight:900;margin-bottom:12px}
.prule b{font-size:15px}
.prule p{color:var(--muted);font-size:13.5px;margin-top:5px}

/* ---------- APPLICATIONS --------------------------------- */
.apps-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}
@media(max-width:860px){.apps-grid{grid-template-columns:1fr}}
.mock-label{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--faint);margin-bottom:12px}

/* social post mock */
.post{aspect-ratio:1;background:var(--ink-2);border:1px solid var(--line);border-radius:18px;overflow:hidden;position:relative;display:flex;flex-direction:column}
.post__media{flex:1;position:relative;overflow:hidden}
.post__media img{width:100%;height:100%;object-fit:cover;filter:saturate(1.05)}
.post__media .ovl{position:absolute;inset:0;background:linear-gradient(180deg,transparent 40%,rgba(10,10,11,.92))}
.post__cap{position:absolute;left:22px;right:22px;bottom:20px}
.post__cap .k{display:inline-flex;align-items:center;gap:6px;font-family:var(--mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--amber);margin-bottom:10px;border:1px solid rgba(248,181,24,.4);padding:4px 9px;border-radius:100px;background:rgba(10,10,11,.5)}
.post__cap .t{font-weight:900;font-size:clamp(22px,3.4vw,30px);line-height:1.02;letter-spacing:-.02em}
.post__cap .t b{color:var(--amber)}
.post__bar{display:flex;align-items:center;gap:10px;padding:14px 18px;border-top:1px solid var(--line)}
.post__bar img{height:20px}
.post__bar .h{margin-left:auto;font-family:var(--mono);font-size:10px;color:var(--faint);letter-spacing:.08em}

/* slide mock */
.slide16{aspect-ratio:16/9;background:var(--ink-2);border:1px solid var(--line);border-radius:14px;padding:34px;position:relative;overflow:hidden;display:flex;flex-direction:column;justify-content:space-between}
.slide16 .k{font-family:var(--mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--amber)}
.slide16 .big{font-weight:900;font-size:clamp(26px,4vw,44px);line-height:.98;letter-spacing:-.02em}
.slide16 .big b{color:var(--amber)}
.slide16 .ft{display:flex;align-items:center;justify-content:space-between;font-family:var(--mono);font-size:10px;color:var(--faint);letter-spacing:.08em}
.slide16 .fistwm{position:absolute;right:-30px;bottom:-30px;width:230px;opacity:.06}

/* business card */
.card-mock{aspect-ratio:1.6;border-radius:14px;padding:24px;position:relative;overflow:hidden;display:flex;flex-direction:column;justify-content:space-between}
.card-mock--front{background:var(--ink-2);border:1px solid var(--line)}
.card-mock img{height:30px;width:auto;align-self:flex-start}
.card-mock .nm{font-weight:800;font-size:18px}
.card-mock .ro{font-family:var(--mono);font-size:11px;color:var(--muted);letter-spacing:.04em}
.card-mock--back{background:var(--amber);color:#000;padding:20px}
.card-mock--back .big{font-weight:900;font-size:clamp(20px,2.3vw,26px);line-height:1.02;letter-spacing:-.02em}
.card-mock--back .meta{font-family:var(--mono);font-size:11px}

/* ---------- FOOTER --------------------------------------- */
.closing{padding:clamp(90px,14vh,170px) 0;text-align:center;position:relative;overflow:hidden}
.closing h2{margin-bottom:30px}
.footer{border-top:1px solid var(--line);padding:40px 0}
.footer__row{display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap}
.footer img{height:34px}
.footer .meta{font-family:var(--mono);font-size:11px;color:var(--faint);letter-spacing:.06em;text-transform:uppercase}

/* ---------- REVEAL --------------------------------------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.reveal.in{opacity:1;transform:none}
.reveal.d1{transition-delay:.06s}.reveal.d2{transition-delay:.12s}.reveal.d3{transition-delay:.18s}.reveal.d4{transition-delay:.24s}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}.scroll-hint .line::after{animation:none}.km-word .king::after{transition:none;transform:scaleX(1)}}
@media print{.reveal{opacity:1!important;transform:none!important;transition:none!important}.glow{display:none}}

/* toast for hex copy */
.toast{position:fixed;bottom:28px;left:50%;transform:translateX(-50%) translateY(20px);background:var(--amber);color:#000;font-weight:700;font-size:14px;padding:11px 20px;border-radius:100px;opacity:0;pointer-events:none;transition:.3s var(--ease);z-index:99;font-family:var(--mono)}
.toast.show{opacity:1;transform:translateX(-50%) translateY(0)}

/* ============================================================
   EDITIE 02 — CONTENT: MARKET MAKING / KING, ZINNEN, TAAL
   ============================================================ */

/* ---------- MARKET MA(KING) WORDMARK --------------------- */
.km{position:relative;overflow:hidden}
.km__bg{position:absolute;inset:0;z-index:0;pointer-events:none}
.km__chess{position:absolute;right:-2%;bottom:-12%;height:118%;opacity:.05;color:var(--amber);z-index:0}
@media(max-width:760px){.km__chess{height:70%;right:-18%;bottom:4%}}
.km__inner{position:relative;z-index:2}
.km-word{
  font-family:var(--display);font-weight:900;letter-spacing:-.03em;line-height:.92;
  font-size:clamp(52px,11vw,150px);display:inline-block;
}
.km-word .king{position:relative;color:var(--amber)}
.km-word .king::after{content:"";position:absolute;left:0;right:0;bottom:.06em;height:.05em;background:var(--amber);transform:scaleX(0);transform-origin:left;transition:transform .9s var(--ease) .35s}
.km-word.in .king::after{transform:scaleX(1)}
.km-note{font-family:var(--mono);font-size:13px;letter-spacing:.04em;color:var(--muted);max-width:54ch;line-height:1.7;margin-top:26px}
.km-note b{color:var(--amber);font-weight:700}

.km-variants{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:40px}
@media(max-width:820px){.km-variants{grid-template-columns:1fr}}
.km-var{border:1px solid var(--line);border-radius:var(--radius-s);background:var(--surface);padding:24px;display:flex;flex-direction:column;gap:16px;justify-content:space-between}
.km-var .demo{font-family:var(--display);font-weight:900;font-size:30px;letter-spacing:-.02em;line-height:1}
.km-var .demo .king{color:var(--amber)}
.km-var .demo--alt .king{color:var(--text);-webkit-text-stroke:1px var(--amber)}
.km-var .demo--mono{color:var(--text)}
.km-var .demo--mono .king{font-weight:900;color:var(--text);border-bottom:3px solid var(--amber)}
.km-var .cap{font-family:var(--mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--faint)}

/* ---------- MIDDEL → DOEL (TL koppelt aan MM) ----------- */
.bridge{display:grid;grid-template-columns:1fr auto 1fr;gap:24px;align-items:stretch;margin-top:8px}
@media(max-width:760px){.bridge{grid-template-columns:1fr;gap:14px}}
.bridge__side{border:1px solid var(--line);border-radius:var(--radius);padding:30px;background:var(--surface);display:flex;flex-direction:column}
.bridge__side.doel{border-color:rgba(248,181,24,.45);background:linear-gradient(180deg,rgba(248,181,24,.08),rgba(248,181,24,.015))}
.bridge__role{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--faint);margin-bottom:12px}
.bridge__side.doel .bridge__role{color:var(--amber)}
.bridge__name{font-family:var(--display);font-weight:900;font-size:clamp(22px,2.6vw,30px);letter-spacing:-.02em;line-height:1.04}
.bridge__name .king{color:var(--amber)}
.bridge__side p{color:var(--muted);font-size:14.5px;line-height:1.55;margin-top:12px}
.bridge__side p b{color:var(--text)}
.bridge__mid{display:grid;place-items:center;text-align:center;font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--faint);gap:6px}
.bridge__mid .ar{font-family:var(--display);font-weight:900;font-size:30px;color:var(--amber);line-height:1}
@media(max-width:760px){.bridge__mid .ar{transform:rotate(90deg)}}
.lockup-line{display:flex;align-items:center;gap:14px;flex-wrap:wrap;border:1px solid rgba(248,181,24,.4);border-radius:100px;background:rgba(248,181,24,.06);padding:14px 22px;margin-top:18px}
.lockup-line .tl{font-family:var(--display);font-weight:800;font-size:clamp(15px,1.7vw,19px);letter-spacing:-.01em}
.lockup-line .sep{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--faint)}
.lockup-line .mm{font-family:var(--display);font-weight:900;font-size:clamp(15px,1.7vw,19px);letter-spacing:-.01em}
.lockup-line .mm .king{color:var(--amber)}

/* opposition: Player (pion) vs Maker (King) */
.versus{display:grid;grid-template-columns:1fr auto 1fr;gap:24px;align-items:stretch;margin-top:8px}
@media(max-width:760px){.versus{grid-template-columns:1fr;gap:14px}}
.versus__side{border:1px solid var(--line);border-radius:var(--radius);padding:30px;background:var(--surface);display:flex;flex-direction:column;gap:14px}
.versus__side.maker{border-color:rgba(248,181,24,.45);background:linear-gradient(180deg,rgba(248,181,24,.08),rgba(248,181,24,.015))}
.versus__side .piece{height:88px;display:flex;align-items:flex-end}
.versus__side .piece svg{height:100%;width:auto;color:var(--muted)}
.versus__side.maker .piece svg{color:var(--amber)}
.versus__side .role{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--faint)}
.versus__side .ttl{font-weight:900;font-size:28px;letter-spacing:-.02em}
.versus__side.maker .ttl{color:var(--amber)}
.versus__side p{color:var(--muted);font-size:15px;line-height:1.55}
.versus__mid{display:grid;place-items:center;font-family:var(--mono);font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--faint)}
@media(max-width:760px){.versus__mid{padding:6px 0}}

/* ---------- DE KERN — push/pull, flow, quote ------------ */
.pushpull{display:grid;grid-template-columns:1fr auto 1fr;gap:22px;align-items:stretch;margin-top:8px}
@media(max-width:760px){.pushpull{grid-template-columns:1fr;gap:14px}}
.pp{border:1px solid var(--line);border-radius:var(--radius);padding:30px;background:var(--surface)}
.pp.pull{border-color:rgba(248,181,24,.45);background:linear-gradient(180deg,rgba(248,181,24,.08),rgba(248,181,24,.015))}
.pp .lab{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--faint);margin-bottom:12px}
.pp.pull .lab{color:var(--amber)}
.pp .big{font-weight:900;font-size:clamp(22px,2.6vw,30px);letter-spacing:-.02em;line-height:1.05}
.pp.pull .big{color:var(--amber)}
.pp p{color:var(--muted);font-size:15px;line-height:1.55;margin-top:12px}
.pp p b{color:var(--text)}
.pushpull__mid{display:grid;place-items:center;font-family:var(--mono);font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--faint)}

.flow{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line);margin-top:8px}
@media(max-width:780px){.flow{grid-template-columns:1fr 1fr}}
@media(max-width:460px){.flow{grid-template-columns:1fr}}
.flow__step{padding:22px 26px 26px 26px;border-right:1px solid var(--line);position:relative}
.flow__step:first-child{padding-left:0}
.flow__step:last-child{border-right:none;padding-right:0}
@media(max-width:780px){.flow__step{border-right:none;border-bottom:1px solid var(--line);padding-left:0;padding-right:0}}
.flow__step .n{font-family:var(--mono);font-size:12px;color:var(--amber);font-weight:700}
.flow__step h4{font-family:var(--display);font-weight:800;font-size:19px;letter-spacing:-.01em;margin:10px 0 7px}
.flow__step p{font-size:14.5px;color:var(--muted);line-height:1.5}
.flow__step .arr{position:absolute;right:10px;top:22px;color:var(--faint)}
@media(max-width:780px){.flow__step .arr{display:none}}

.bigquote{border-left:3px solid var(--amber);padding:6px 0 6px 28px;margin:0}
.bigquote p{font-family:var(--display);font-weight:900;font-size:clamp(26px,3.6vw,46px);line-height:1.1;letter-spacing:-.02em;text-wrap:balance}
.bigquote p .accent{color:var(--amber)}
.bigquote cite{display:block;margin-top:16px;font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--faint);font-style:normal}

.def{display:grid;grid-template-columns:auto 1fr;gap:22px;align-items:start;border:1px solid var(--line);border-radius:var(--radius);background:var(--ink-2);padding:clamp(24px,3vw,36px)}
@media(max-width:620px){.def{grid-template-columns:1fr;gap:12px}}
.def__term{font-family:var(--display);font-weight:900;font-size:clamp(26px,3vw,40px);letter-spacing:-.02em;line-height:1}
.def__term .accent{color:var(--amber)}
.def__body .ipa{font-family:var(--mono);font-size:12px;color:var(--faint);letter-spacing:.04em;margin-bottom:10px}
.def__body p{font-size:clamp(17px,1.9vw,21px);line-height:1.5;color:var(--text)}
.def__body p b{color:var(--amber);font-weight:700}

/* ---------- URGENTIE + VERHAAL-DAT-ZICHZELF-VERTELT ----- */
.urgency{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line);margin-top:8px}
@media(max-width:780px){.urgency{grid-template-columns:1fr 1fr}}
@media(max-width:460px){.urgency{grid-template-columns:1fr}}
.urg{padding:22px 26px 26px 26px;border-right:1px solid var(--line)}
.urg:first-child{padding-left:0}
.urg:last-child{border-right:none;padding-right:0}
@media(max-width:780px){.urg{border-right:none;border-bottom:1px solid var(--line);padding-left:0;padding-right:0}}
.urg .ar{font-family:var(--display);font-weight:900;font-size:30px;color:var(--brick,#C8553C);line-height:1}
.urg h4{font-family:var(--display);font-weight:800;font-size:18px;letter-spacing:-.01em;margin:10px 0 6px}
.urg p{font-size:14px;color:var(--muted);line-height:1.5}

.zoom{display:grid;gap:14px;margin-top:8px}
.zoom__level{border:1px solid var(--line);border-radius:var(--radius);background:var(--surface);padding:clamp(22px,3vw,34px);display:grid;grid-template-columns:120px 1fr;gap:24px;align-items:start}
@media(max-width:620px){.zoom__level{grid-template-columns:1fr;gap:10px}}
.zoom__tag{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--amber);padding-top:6px}
.zoom__tag small{display:block;color:var(--faint);margin-top:4px;letter-spacing:.06em}
.zoom__text{font-family:var(--display);font-weight:800;letter-spacing:-.015em;line-height:1.18}
.zoom__l1 .zoom__text{font-size:clamp(24px,3.4vw,40px)}
.zoom__l1 .zoom__text .accent{color:var(--amber)}
.zoom__l2 .zoom__text{font-size:clamp(19px,2.2vw,26px)}
.zoom__l2 .zoom__text .accent{color:var(--amber)}
.zoom__l3 .zoom__text{font-size:17px;font-weight:500;line-height:1.6;color:var(--cream,#E2D7C1)}
.zoom__l3 .zoom__text b{color:var(--text);font-weight:700}

.techniques{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:8px}
@media(max-width:820px){.techniques{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.techniques{grid-template-columns:1fr}}
.tech{border:1px solid var(--line);border-radius:12px;background:var(--ink-2);padding:18px 20px}
.tech .nm{font-family:var(--mono);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--amber);margin-bottom:7px}
.tech h4{font-family:var(--display);font-weight:800;font-size:17px;letter-spacing:-.01em;margin-bottom:5px}
.tech p{font-size:13.5px;color:var(--muted);line-height:1.5}

.retell{border:1px solid rgba(248,181,24,.4);border-radius:var(--radius);background:linear-gradient(180deg,rgba(248,181,24,.08),rgba(248,181,24,.015));padding:clamp(24px,3vw,38px)}
.retell .lab{font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--amber);margin-bottom:12px}
.retell p{font-size:clamp(18px,2.2vw,25px);font-weight:800;letter-spacing:-.015em;line-height:1.25}
.retell p .accent{color:var(--amber)}

/* ---------- BRAND SENTENCES ------------------------------ */
.sentences{display:grid;gap:14px}
.sentence{
  border:1px solid var(--line);border-radius:var(--radius);background:var(--surface);
  padding:clamp(22px,3vw,34px);display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;
  transition:border-color .3s,background .3s,transform .3s;
}
.sentence:hover{border-color:rgba(248,181,24,.4);transform:translateY(-2px)}
.sentence .txt{font-weight:900;font-size:clamp(22px,3vw,38px);line-height:1.05;letter-spacing:-.02em}
.sentence .txt .accent,.sentence .txt .king{color:var(--amber)}
.sentence .use{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--faint);white-space:nowrap}
.sentence--lead{background:linear-gradient(120deg,rgba(248,181,24,.12),rgba(248,181,24,.02));border-color:rgba(248,181,24,.45)}

/* contrast litany — marketing vs. Market Making */
.contrast{margin-top:40px;border-top:1px solid var(--line)}
.contrast .row{display:grid;grid-template-columns:1fr 1fr;gap:20px;padding:17px 2px;border-bottom:1px solid var(--line);align-items:baseline}
.contrast .row .a{color:var(--faint);font-weight:700;font-size:clamp(15px,1.7vw,21px);line-height:1.3}
.contrast .row .b{color:var(--text);font-weight:800;font-size:clamp(15px,1.7vw,21px);line-height:1.3;letter-spacing:-.01em}
.contrast .row .b b{color:var(--amber);font-weight:800}
@media(max-width:680px){.contrast .row{grid-template-columns:1fr;gap:3px}}

/* idee-eerst anaphora */
.anaphora{margin-top:24px;display:flex;flex-direction:column;gap:3px}
.anaphora .line{font-family:var(--display);font-weight:900;font-size:clamp(26px,4.2vw,48px);letter-spacing:-.025em;line-height:1.12}
.anaphora .line .accent{color:var(--amber)}
.zinnen-label{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--faint);margin:50px 0 0}

/* omkeringen / chiasme */
.flips{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:8px}
@media(max-width:760px){.flips{grid-template-columns:1fr}}
.flip{border:1px solid var(--line);border-radius:var(--radius);background:var(--surface);padding:clamp(22px,2.6vw,30px);transition:border-color .3s,transform .3s}
.flip:hover{border-color:rgba(248,181,24,.4);transform:translateY(-2px)}
.flip .txt{font-family:var(--display);font-weight:900;font-size:clamp(20px,2.3vw,28px);letter-spacing:-.02em;line-height:1.14}
.flip .txt .accent{color:var(--amber)}
.flip .use{font-family:var(--mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--faint);margin-top:14px}

/* ---------- MINI-ADVERTENTIES (herkenning) -------------- */
.ads{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
@media(max-width:920px){.ads{grid-template-columns:repeat(2,1fr)}}
@media(max-width:600px){.ads{grid-template-columns:1fr}}
.ad{position:relative;min-height:clamp(300px,30vw,360px);border-radius:var(--radius);overflow:hidden;border:1px solid var(--line);display:flex;flex-direction:column;justify-content:space-between;padding:32px;isolation:isolate}
.ad__bg{position:absolute;inset:0;z-index:0;width:100%;height:100%;object-fit:cover;filter:contrast(1.05) brightness(.82)}
.ad__scrim{position:absolute;inset:0;z-index:1;background:linear-gradient(0deg,rgba(8,8,10,.94) 6%,rgba(8,8,10,.5) 52%,rgba(8,8,10,.72))}
.ad__k{position:relative;z-index:3;font-family:var(--mono);font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:var(--amber);display:flex;align-items:center;gap:7px}
.ad__t{position:relative;z-index:3;font-family:var(--display);font-weight:800;font-size:clamp(22px,2.4vw,31px);line-height:1.16;letter-spacing:-.015em;color:#F5F5F6}
.ad__t .tw{color:var(--amber)}
.ad__mark{position:relative;z-index:3;font-family:var(--display);font-weight:900;font-size:16px;letter-spacing:-.01em;color:#F5F5F6;margin-top:24px;padding-top:15px;border-top:1px solid rgba(245,245,246,.16)}
.ad__mark::after{content:"by The Thought Leadership Co.";display:block;font-family:var(--mono);font-weight:400;font-size:9.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--faint);margin-top:6px}
.ad__mark .king{color:var(--amber)}
.ad--amber{background:var(--amber)}
.ad--amber .ad__k{color:#0A0A0B}
.ad--amber .ad__t{color:#0A0A0B}
.ad--amber .ad__t .tw{color:#0A0A0B;border-bottom:2px solid #0A0A0B;padding-bottom:1px}
.ad--amber .ad__mark{color:#0A0A0B;border-top-color:rgba(10,10,11,.2)}
.ad--amber .ad__mark::after{color:rgba(10,10,11,.55)}
.ad--amber .ad__mark .king{color:#0A0A0B;border-bottom:2px solid #0A0A0B}
.ad--ink{background:var(--ink-2)}
.ad__sil{position:absolute;right:-12%;bottom:-10%;height:78%;width:auto;z-index:0;color:rgba(248,181,24,.09)}
/* expressive type inside ad statements */
.ad__t .b{font-weight:900}
.ad__t .lite{font-weight:500;opacity:.6}
.ad__t .it{font-style:italic}
.ad__t .st{text-decoration:line-through;text-decoration-thickness:2px;opacity:.5;font-weight:600}
.ad__t .hl{background:var(--amber);color:#0A0A0B;padding:0 .1em;font-weight:900;box-decoration-break:clone;-webkit-box-decoration-break:clone}
.ad--amber .ad__t .hl{background:#0A0A0B;color:var(--amber)}
.ad__t .ul{text-decoration:underline;text-decoration-color:var(--amber);text-decoration-thickness:2px;text-underline-offset:3px}

/* ---------- CINEMATIC CAMPAGNE ADS ---------------------- */
.cine{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media(max-width:760px){.cine{grid-template-columns:1fr}}
.cad{position:relative;aspect-ratio:1/1;border-radius:var(--radius);overflow:hidden;border:1px solid var(--line);display:flex;flex-direction:column;justify-content:space-between;padding:30px;isolation:isolate}
.cad img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0}
.cad .scrim{position:absolute;inset:0;z-index:1;background:linear-gradient(0deg,rgba(8,8,10,.92) 4%,rgba(8,8,10,.25) 48%,rgba(8,8,10,.55))}
.cad__mark{position:relative;z-index:3;align-self:flex-start;font-family:var(--display);font-weight:900;font-size:15px;letter-spacing:-.01em;color:#F7F5EF}
.cad__mark::after{content:"by The Thought Leadership Co.";display:block;font-family:var(--mono);font-weight:400;font-size:9px;letter-spacing:.14em;text-transform:uppercase;color:rgba(247,245,239,.62);margin-top:5px}
.cad__mark .king{color:var(--amber)}
.cad__t{position:relative;z-index:3;font-family:var(--display);font-weight:900;font-size:clamp(23px,2.7vw,37px);line-height:1.08;letter-spacing:-.02em;color:#F7F5EF;max-width:17ch}
.cad__t .hl{background:var(--amber);color:#0A0A0B;padding:0 .08em;box-decoration-break:clone;-webkit-box-decoration-break:clone}
.cad__t .it{font-style:italic}
.cad__bottom{position:relative;z-index:3}
.cad__sub{margin-top:13px;font-family:var(--display);font-weight:700;font-size:clamp(14px,1.4vw,17px);line-height:1.28;color:var(--amber);max-width:26ch}

/* ---------- DE VISUELE WERELD --------------------------- */
.world-cards{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
@media(max-width:900px){.world-cards{grid-template-columns:repeat(2,1fr)}}
@media(max-width:540px){.world-cards{grid-template-columns:1fr}}
.wcard{border:1px solid var(--line);border-radius:var(--radius);background:var(--surface);padding:24px}
.wcard h4{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--amber);margin-bottom:12px}
.wcard p{font-size:14.5px;color:var(--muted);line-height:1.55}
.wcard .sw{display:flex;gap:7px;margin-top:16px;flex-wrap:wrap}
.wcard .sw span{width:28px;height:28px;border-radius:7px;border:1px solid rgba(255,255,255,.12)}
.promptbox{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;margin-top:18px;background:var(--ink-2)}
.promptbox__bar{display:flex;align-items:center;justify-content:space-between;gap:14px;padding:13px 16px 13px 20px;border-bottom:1px solid var(--line);background:var(--surface)}
.promptbox__bar .t{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.promptbox__copy{font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--amber);background:rgba(248,181,24,.1);border:1px solid rgba(248,181,24,.35);padding:7px 13px;border-radius:100px;cursor:pointer;transition:.2s;white-space:nowrap}
.promptbox__copy:hover{background:var(--amber);color:#000}
.promptbox pre{margin:0;padding:22px;font-family:var(--mono);font-size:13px;line-height:1.7;color:var(--text);white-space:pre-wrap}
.promptbox pre .am{color:var(--amber)}
.rules3{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:18px}
@media(max-width:780px){.rules3{grid-template-columns:1fr}}
.rule3{border-top:2px solid var(--amber);padding-top:16px}
.rule3 .n{font-family:var(--mono);font-size:12px;color:var(--amber);font-weight:700}
.rule3 h4{font-size:18px;font-weight:800;margin:8px 0 6px;letter-spacing:-.01em}
.rule3 p{font-size:14px;color:var(--muted);line-height:1.5}
.textforms{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media(max-width:680px){.textforms{grid-template-columns:1fr}}
.scenes{columns:2;column-gap:44px;margin-top:6px;padding:0;list-style:none}
@media(max-width:680px){.scenes{columns:1}}
.scenes li{break-inside:avoid;padding:12px 0;border-bottom:1px solid var(--line);font-size:15px;color:var(--text);display:flex;gap:13px;align-items:baseline}
.scenes li .num{font-family:var(--mono);font-size:12px;color:var(--amber);flex:none}

/* ---------- HUMOR-MECHANIEK ----------------------------- */
.steps{display:grid;gap:0;border-top:1px solid var(--line);margin-top:18px}
.step{display:grid;grid-template-columns:46px 1fr;gap:16px;padding:18px 0;border-bottom:1px solid var(--line);align-items:start}
.step .lt{font-family:var(--display);font-weight:900;font-size:28px;color:var(--amber);line-height:1}
.step h4{font-size:17px;font-weight:800;margin-bottom:4px;letter-spacing:-.01em}
.step p{font-size:14.5px;color:var(--muted);line-height:1.55}
.step p b{color:var(--text)}
.example-build{display:grid;gap:0;margin-top:4px}
.example-build .eb{display:grid;grid-template-columns:118px 1fr;gap:16px;align-items:baseline;padding:12px 0;border-bottom:1px solid var(--line)}
.example-build .eb .k{font-family:var(--mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--amber)}
.example-build .eb p{font-size:15px;color:var(--text);line-height:1.5}
.example-build .eb.final p{font-weight:800;font-size:clamp(17px,1.9vw,21px);letter-spacing:-.01em}
.templates{display:flex;flex-direction:column;gap:10px;margin-top:6px}
.tmpl{border:1px solid var(--line);border-radius:12px;background:var(--surface);padding:15px 20px;font-weight:800;font-size:clamp(15px,1.7vw,19px);letter-spacing:-.01em;line-height:1.3}
.tmpl b{color:var(--amber)}

/* ---------- INTERFACE / UI KIT -------------------------- */
.ui-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
@media(max-width:760px){.ui-grid{grid-template-columns:1fr}}
.ui-panel{border:1px solid var(--line);border-radius:var(--radius);background:var(--surface);padding:26px}
.ui-panel h4{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:18px}
.ui-row{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.ui-row+.ui-row{margin-top:14px}
.field{display:flex;align-items:center;gap:2px;background:var(--ink-2);border:1px solid var(--line-2);border-radius:10px;padding:12px 14px;color:var(--muted);font-size:14px;min-width:230px}
.field .cur{width:2px;height:16px;background:var(--amber);animation:blink 1.1s steps(1) infinite;margin-left:2px}
@keyframes blink{50%{opacity:0}}
.seg{display:inline-flex;border:1px solid var(--line-2);border-radius:100px;padding:3px;background:var(--ink-2)}
.seg button{font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);background:none;border:none;padding:8px 14px;border-radius:100px;cursor:pointer}
.seg button.on{background:var(--amber);color:#000;font-weight:700}
.toggle{width:46px;height:26px;border-radius:100px;background:var(--amber);position:relative;cursor:pointer;flex:none}
.toggle::after{content:"";position:absolute;top:3px;left:23px;width:20px;height:20px;border-radius:50%;background:#000;transition:.2s}
.toggle.off{background:var(--surface-3)}.toggle.off::after{left:3px;background:var(--muted)}
.badge{font-family:var(--mono);font-size:10.5px;letter-spacing:.08em;text-transform:uppercase;padding:5px 11px;border-radius:100px;border:1px solid var(--line-2);color:var(--muted)}
.badge--amber{background:rgba(248,181,24,.12);border-color:rgba(248,181,24,.4);color:var(--amber)}
.badge--ok{color:var(--idealist);border-color:rgba(67,160,71,.4)}
.tabs{display:flex;gap:0;border-bottom:1px solid var(--line)}
.tabs button{font-family:var(--display);font-weight:700;font-size:14px;color:var(--muted);background:none;border:none;padding:11px 16px;border-bottom:2px solid transparent;cursor:pointer;margin-bottom:-1px}
.tabs button.on{color:var(--text);border-bottom-color:var(--amber)}
.browser{border:1px solid var(--line);border-radius:14px;overflow:hidden;background:var(--ink-2);margin-top:18px}
.browser__bar{display:flex;align-items:center;gap:8px;padding:11px 14px;background:var(--surface);border-bottom:1px solid var(--line)}
.browser__bar .dot{width:11px;height:11px;border-radius:50%;background:var(--surface-3)}
.browser__bar .url{margin-left:10px;font-family:var(--mono);font-size:11px;color:var(--faint);background:var(--ink-2);border:1px solid var(--line);border-radius:7px;padding:5px 12px;flex:1;max-width:320px}
.webnav{display:flex;align-items:center;justify-content:space-between;padding:15px 24px;border-bottom:1px solid var(--line)}
.webnav img{height:22px}
.webnav .lk{display:flex;gap:18px;font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);align-items:center}
@media(max-width:600px){.webnav .lk a{display:none}}
.webhero{position:relative;display:grid;grid-template-columns:1.1fr .9fr;min-height:300px}
@media(max-width:600px){.webhero{grid-template-columns:1fr}.webhero__img{display:none}}
.webhero__txt{padding:clamp(24px,3vw,44px);display:flex;flex-direction:column;justify-content:center}
.webhero__k{font-family:var(--mono);font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--amber);margin-bottom:16px}
.webhero__h{font-weight:900;font-size:clamp(28px,3.6vw,46px);line-height:.98;letter-spacing:-.025em}
.webhero__h .king{color:var(--amber)}
.webhero__p{color:var(--muted);margin-top:16px;font-size:15px;max-width:34ch}
.webhero__img{position:relative;overflow:hidden}
.webhero__img img{width:100%;height:100%;object-fit:cover}
.webhero__img::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,var(--ink-2),transparent 38%)}
.dash{display:grid;grid-template-columns:200px 1fr;border:1px solid var(--line);border-radius:14px;overflow:hidden;min-height:320px;margin-top:18px}
@media(max-width:600px){.dash{grid-template-columns:1fr}.dash__side{display:none}}
.dash__side{background:var(--ink-2);border-right:1px solid var(--line);padding:20px}
.dash__side .brand{display:flex;align-items:center;gap:8px;margin-bottom:24px}
.dash__side .brand img{height:18px}
.dash__nav{display:flex;flex-direction:column;gap:3px}
.dash__nav a{font-size:13px;color:var(--muted);padding:9px 11px;border-radius:8px;font-weight:600}
.dash__nav a.on{background:rgba(248,181,24,.1);color:var(--amber)}
.dash__main{padding:24px;background:var(--surface)}
.dash__row{display:flex;gap:14px;flex-wrap:wrap}
.dstat{flex:1;min-width:130px;border:1px solid var(--line);border-radius:12px;padding:16px;background:var(--ink-2)}
.dstat .l{font-family:var(--mono);font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:var(--faint)}
.dstat .v{font-weight:900;font-size:30px;letter-spacing:-.02em;margin-top:6px}
.dstat .v small{font-size:13px;color:var(--amber);font-weight:700}

/* ---------- GRID & RITME -------------------------------- */
.gridviz{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:var(--ink-2);height:190px;display:grid;grid-template-columns:repeat(12,1fr);gap:10px;padding:16px}
.gridviz .col{background:rgba(248,181,24,.10);border:1px solid rgba(248,181,24,.22);border-radius:4px}
.spacing-row{display:flex;align-items:flex-end;gap:16px;margin-top:16px;flex-wrap:wrap}
.spacing-row .sp{background:var(--amber);border-radius:3px 3px 0 0}
.spacing-row .sp i{display:block;text-align:center;font-family:var(--mono);font-size:10px;color:var(--faint);margin-top:8px;font-style:normal}

/* ---------- COMBINATIES / RECIPES ----------------------- */
.recipes{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
@media(max-width:820px){.recipes{grid-template-columns:1fr}}
.recipe{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:var(--surface)}
.recipe__vis{aspect-ratio:16/9;position:relative;overflow:hidden;border-bottom:1px solid var(--line);display:flex;flex-direction:column;justify-content:flex-end;padding:20px}
.recipe__vis img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0}
.recipe__vis .sc{position:absolute;inset:0;z-index:1;background:linear-gradient(0deg,rgba(8,8,10,.85),transparent 60%)}
.recipe__body{padding:22px}
.recipe__body .nm{font-weight:900;font-size:20px;letter-spacing:-.01em}
.recipe__formula{font-family:var(--mono);font-size:11.5px;color:var(--amber);margin:9px 0 11px;line-height:1.7;letter-spacing:.02em}
.recipe__body p{font-size:14px;color:var(--muted);line-height:1.55}
.recipe__body p b{color:var(--text)}

/* ---------- CHARTS / DATAVISUALISATIE ------------------- */
.charts{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
@media(max-width:760px){.charts{grid-template-columns:1fr}}
.chart{border:1px solid var(--line);border-radius:var(--radius);background:var(--surface);padding:24px}
.chart .ct{display:flex;align-items:baseline;justify-content:space-between;margin-bottom:20px}
.chart .ct h4{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.chart .ct .d{font-family:var(--mono);font-size:11px;color:var(--amber)}
.vbars{display:flex;align-items:flex-end;gap:12px;height:150px;padding-top:18px}
.vbars .b{flex:1;background:var(--surface-3);border-radius:6px 6px 0 0;position:relative}
.vbars .b.am{background:var(--amber)}
.vbars .b i{position:absolute;bottom:-21px;left:0;right:0;text-align:center;font-family:var(--mono);font-size:10px;color:var(--faint);font-style:normal}
.vbars .b b{position:absolute;top:-19px;left:0;right:0;text-align:center;font-family:var(--mono);font-size:11px;color:var(--text)}
.donutwrap{display:flex;align-items:center;gap:22px}
.donutwrap .lbl .big{font-weight:900;font-size:40px;letter-spacing:-.02em;line-height:1}
.donutwrap .lbl .sm{font-size:13px;color:var(--muted);margin-top:4px}
.linechart svg{width:100%;height:auto;display:block}
.spectrum-bars{display:flex;align-items:flex-end;gap:5px;height:130px}
.spectrum-bars span{flex:1;border-radius:4px 4px 0 0}
.chart .note{font-size:13px;color:var(--muted);margin-top:24px;line-height:1.5}
.chart .note b{color:var(--text)}

/* ---------- LEXICON / KERNTERMEN ------------------------- */
.lex{display:grid;grid-template-columns:repeat(2,1fr);gap:0 clamp(28px,4vw,56px)}
@media(max-width:760px){.lex{grid-template-columns:1fr}}
.lex__item{padding:22px 0;border-bottom:1px solid var(--line)}
.lex__item dt{font-weight:900;font-size:22px;letter-spacing:-.01em}
.lex__item .pair{font-family:var(--mono);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--amber);margin:6px 0}
.lex__item dd{color:var(--muted);font-size:15px;line-height:1.55}

/* ---------- ILLUSTRATIE — zwarte vormen, amber licht ----- */
.illus-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
@media(max-width:900px){.illus-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.illus-grid{grid-template-columns:1fr}}
.plate{position:relative;aspect-ratio:3/4;border-radius:var(--radius-s);overflow:hidden;border:1px solid var(--line);display:grid;place-items:center}
.plate--amber{background:var(--amber)}
.plate--ink{background:#08080A}
.plate__sil{position:relative;z-index:3;height:64%;width:auto}
.plate--amber .plate__sil{color:#0A0A0B}
.plate--ink .plate__sil{color:var(--amber)}
.plate__cap{position:absolute;left:13px;bottom:11px;z-index:4;font-family:var(--mono);font-size:10px;letter-spacing:.1em;text-transform:uppercase}
.plate--amber .plate__cap{color:rgba(10,10,11,.62)}
.plate--ink .plate__cap{color:var(--muted)}
.plate__wm{position:absolute;left:0;right:0;bottom:34px;z-index:4;text-align:center;font-family:var(--display);font-weight:900;font-size:clamp(15px,2.4vw,22px);letter-spacing:-.02em;color:#0A0A0B}
.plate__wm .king{color:#0A0A0B;border-bottom:2px solid #0A0A0B;padding-bottom:1px}
/* amber spotlight rays */
.rays{position:absolute;inset:-25%;z-index:1;border-radius:50%;
  background:repeating-conic-gradient(from 0deg, rgba(248,181,24,.85) 0 2.4deg, transparent 2.4deg 13deg);
  -webkit-mask:radial-gradient(closest-side,#000 26%,rgba(0,0,0,.5) 48%,transparent 74%);
  mask:radial-gradient(closest-side,#000 26%,rgba(0,0,0,.5) 48%,transparent 74%);
  animation:spin 90s linear infinite}
/* spectrum prism — the one rainbow moment: the idea spreading */
.rays--prism{
  background:repeating-conic-gradient(from -30deg,
    var(--provocateur) 0 7deg, var(--inspirator) 7deg 14deg, var(--verbinder) 14deg 21deg,
    var(--beschermer) 21deg 28deg, var(--stabilisator) 28deg 35deg, var(--pionier) 35deg 42deg, transparent 42deg 60deg);
  -webkit-mask:radial-gradient(closest-side,#000 22%,rgba(0,0,0,.6) 50%,transparent 78%);
  mask:radial-gradient(closest-side,#000 22%,rgba(0,0,0,.6) 50%,transparent 78%);opacity:.92}
@keyframes spin{to{transform:rotate(360deg)}}
@media(prefers-reduced-motion:reduce){.rays{animation:none}}
.plate__mask{position:absolute;inset:0;z-index:2;display:grid;place-items:center}
.king-photo{height:82%;aspect-ratio:100/175;background-position:52% 20%;background-size:cover;background-repeat:no-repeat;
  -webkit-mask:var(--king-mask) center/contain no-repeat;mask:var(--king-mask) center/contain no-repeat}
.plate--amber .king-photo{outline:none}
.illus-note{display:flex;flex-wrap:wrap;gap:10px;margin-top:18px}
.illus-rule{font-family:var(--mono);font-size:11px;letter-spacing:.04em;color:var(--muted);border:1px solid var(--line);border-radius:100px;padding:7px 14px}
.illus-rule b{color:var(--amber);font-weight:700}
/* motif library strip */
.motifs{display:grid;grid-template-columns:repeat(6,1fr);gap:12px;margin-top:20px}
@media(max-width:760px){.motifs{grid-template-columns:repeat(3,1fr)}}
.motif{aspect-ratio:1;border-radius:12px;background:var(--amber);display:grid;place-items:center;position:relative;overflow:hidden}
.motif svg{height:58%;color:#0A0A0B}
.motif .nm{position:absolute;bottom:7px;left:0;right:0;text-align:center;font-family:var(--mono);font-size:9px;letter-spacing:.08em;text-transform:uppercase;color:rgba(10,10,11,.6)}

/* ---------- STATEMENT-VLAK — woord ontmoet beeld -------- */
.statement-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:20px}
@media(max-width:760px){.statement-grid{grid-template-columns:1fr}}
.statement{position:relative;aspect-ratio:4/3;border-radius:var(--radius-s);overflow:hidden;border:1px solid var(--line);display:grid;place-items:center}
.statement__cap{position:absolute;left:13px;bottom:11px;z-index:6;font-family:var(--mono);font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.statement--mask{background:#08080A}
.statement--mask .word{font-family:var(--display);font-weight:900;font-size:clamp(58px,15vw,150px);letter-spacing:-.05em;line-height:.78;text-align:center;
  background-size:cover;background-position:50% 18%;-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;color:transparent}
.statement--over{background:var(--amber)}
.statement--over img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 28%;z-index:1;filter:grayscale(1) contrast(1.22) brightness(1.08);mix-blend-mode:multiply}
.statement--over .scrim{position:absolute;inset:0;z-index:2;background:linear-gradient(0deg, rgba(10,10,11,.5) 0%, transparent 42%)}
.statement--over .word{position:relative;z-index:3;font-family:var(--display);font-weight:900;font-size:clamp(54px,13vw,128px);letter-spacing:-.04em;line-height:.8;color:#F7F5EF;text-align:center}
.statement--over .sub{position:absolute;z-index:3;bottom:30px;left:0;right:0;text-align:center;font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:#F7F5EF}